Kiyoshi was born from a deep respect for Japanese art, philosophy, and minimalism. From the naming process to branding and content design, every element was curated with thoughtful restraint. We drew on traditional Japanese motifs, calligraphic strokes, and a harmonious color palette to shape the visual language. Kiyoshi’s menus, placemats, and printed materials embraced simplicity with meaning — echoing the idea of beauty in imperfection. On social media, we continued this narrative through elegant photography, clean design, and poetic copywriting that honored the brand’s roots. The result was a serene, contemplative brand that invites you to slow down and savor the details.
